How Hotjar Helps Us In Conversion Rate Optimization?
Optimizing Conversion rate has always been a tedious job for the digital marketers and some of them are puzzled as to how to do it. With the heat maps and…
Role of Coversion Rate in Marketing
Website traffic is great, but it means nothing without conversions. In online marketing a conversion rate is the ratio of total visitors to visitors who performed desired actions. Internet business…
Segment Review – Stream Data To All Your Marketing Integrations
Is lot of your developer time being wasted in managing data collection from your mobile app or website? Has your product slowed down due to several third party integrations? Do…
Can We Track Print Ads In Web Analytics?
Being a marketer, you folks must have faced one question from the client, why should he invest in digital media when it’s not giving desired results as compared to print…
Digital Marketing Analytics Tool – SimilarWeb
When a brand starts with their digital marketing, analytics is always one of the major aspects where the focus lies. While running digital campaigns, brand integrates Google analytics with their…
Why Image Recognition Is About To Transform Business?
These days we hear a lot about artificial intelligence and its perceived applications which can transform business. Artificial intelligence is the next big thing on the planet and its one…
When April- The Giraffe Turned Into A Marketing Lesson!
When April, the Giraffe decided to birth its fourth calf, it created hysteria across the internet. Over 100,000 people are tuning in to YouTube every minute to see if she…
Social Media Marketing- What and Why?
When and how Social Media became a buzzword in the marketing industry, no one really knows. Social Media happened to the world so briskly; it created a reputation of itself…
