Month: March 2017

Business MarTech

How Hotjar Helps Us In Conversion Rate Optimization?

Optimizing Conversion rate has always been a tedious job for the digital marketers and some of them are puzzled as to how to do it. With the heat maps and…

Business

Role of Coversion Rate in Marketing

Website traffic is great, but it means nothing without conversions. In online marketing a conversion rate is the ratio of total visitors to visitors who performed desired actions. Internet business…

MarTech

Segment Review – Stream Data To All Your Marketing Integrations

Is lot of your developer time being wasted in managing data collection from your mobile app or website? Has your product slowed down due to several third party integrations? Do…

Featured

Can We Track Print Ads In Web Analytics?

Being a marketer, you folks must have faced one question from the client, why should he invest in digital media when it’s not giving desired results as compared to print…

MarTech

Digital Marketing Analytics Tool – SimilarWeb

When a brand starts with their digital marketing, analytics is always one of the major aspects where the focus lies. While running digital campaigns, brand integrates Google analytics with their…

MarTech

Why Image Recognition Is About To Transform Business?

These days we hear a lot about artificial intelligence and its perceived applications which can transform business. Artificial intelligence is the next big thing on the planet and its one…

Food for thought

When April- The Giraffe Turned Into A Marketing Lesson!

When April, the Giraffe decided to birth its fourth calf, it created hysteria across the internet. Over 100,000 people are tuning in to YouTube every minute to see if she…

Business

Social Media Marketing- What and Why?

When and how Social Media became a buzzword in the marketing industry, no one really knows. Social Media happened to the world so briskly; it created a reputation of itself…

MarTech

Looking For An Affordable Marketing Automation Tool For Your App? Here’s Customer.Io For You

Looking for a marketing automation tool for your mobile/web app? Customer.io is one of the most alluring options around. Trust me on this, Customer.io is all you need and that,…

Business Featured MarTech

Bring Your Data to Life through Leadspace

In today’s world both AI and ABM are revolutionizing leads generation industry. Imagine if you combined them Leadspace is a platform which brings data and analytics together across the marketing…