Content Marketing with Marketing Automation

Make the most of Content Marketing with Marketing Automation

Every marketer worth his/her salt knows that content is king! Valuable and relevant content can engage and entice your customers in a way that nothing else can. Content marketing strategies…

Inbound Marketing

How to use Marketing Automation for Inbound Marketing?

Inbound marketing can be defined as the type of marketing which pulls customers towards your business and services, by providing valuable experiences to them. It basically uses different types of…


4 major trends in Marketing Automation

Expenditure on marketing automation tools is supposed to reach $25.1 billion dollars annually by 2023, according to Forrester “Marketing Automation Technology Forecast, 2017 to 2023 (Global)”. With this rapid rise in…

Content marketing funnel

How to build a content marketing funnel?

According to Lyfe Marketing, content marketing produces 3x the leads for 67% cost. Having an effective content marketing strategy can boost conversions by getting customers to come to you. While…

Landing page

3 ways to boost conversions on your landing pages

Companies require landing pages to highlight certain offerings and segment audience members into categories. The intent of a landing page is to get individuals to act upon a particular offer….


What is mobile marketing automation and what are its benefits?

According to a survey conducted by Blue Corona, consumers spend more than 5 hours a day on their smartphone. In 2018, mobile ad spends worldwide amounted to $138.1 billion and…


15 must-know marketing automation statistics!

It’s 2019 and the world is running on automation! Every industry is getting automated, to ensure higher ROI and profit figures. With the advent of marketing automation, sales and marketing…


Top 10 Marketing Automation Platforms

What is marketing automation? In simple words, marketing automation refers to tools and platforms that automate repetitive, manual tasks and streamline your omnichannel marketing activities, thereby saving you both time…

Email marketing automation campaign

3 amazing Email Marketing Automation campaigns

According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…


How to use AI for Marketing Automation?

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…