CAN PPC GENERATE DESIRED OUTCOMES ?
Many things (that have customarily remained outside the realm of PPC management) must be set up for even a well thought-out PPC account to generate desired outcomes. For intance, if you’re landing page is not completely optimized for micro and macro conversions, and/or you are not saving leads/clients information in a CRM tool for sales development, then you are not going to get the best ROI from your PPC spend. Having worked with many PPC accounts, we’ve noticed how this critical aspect is ignored and the focus is put on optimizing PPC platform in silo. When you work with us, we take care of all the ground woork that’s necessary to generate best possible ROI from your PPC investment.
LANDING PAGE IS THE FORCE BEHIND PPC SUCCESS
Make no mistake, regardless of how nicely your PPC account is structured or how sophisticated your display banners look, the end conversions happen on the landing page and it’s the quality of your landing page that finally decides what your conversion rate on PPC campaign going to be. It’s interesting to see that even in 2016, a disproportionate number of clients are not even aware of landing page platforms such LeadPages or Unbounce and continue to use sub-optimized home-made HTML/CSS/WP solutions that don’t even provide the basic features you need to extract success from landing pages. We strongly recommend using professional landing page platforms if you are serious about generating better resutls from PPC.