CAN SOCIAL MEDIA MARKETING GENERATE DESIRED RESULTS?
Unlike paid advertising which starts generating results right away, social media marketing needs more patience and time. It can certainly generate desired results provided you know what you are using it for. First of all, your social content act as social proof and aid in conversions – it improves the conversion rate of reach that you may generate from other channels. Without social proof, you may struggle to convert even highly relevant audiences. Secondly, social media can also provide you reach from branding perspective targeting audiences at upper funnel stages if you are willing to engage them without hard selling. Over time social media can be a reliable source of acquiriing high value customers.
THE CONTENT THAT’S “SOCIAL IN NATURE” MAKES ALL THE DIFFERENCE
With tools like HootSuite and Spriklr, distributing content on various social channels has become a child’s play. The part that takes effort and expertise is creating content that is truly social in nature – content that exhorts readers to share once on discovery. Content that’s social in nature is both useful and entertaining at the same time and makes balanced use of text, audio, video and images. We study your brand and craft social content that tells your brand story the way you envisaged it.