Digital Marketing, Marketing Technology &
Digital Strategy Consulting
We take a holistic approach while formulating Digital Strategy for clients. Since almost every customer touch-point has a digital anchor to it, a comprehensive digital strategy that takes entire customer journey into account can create truly enriching customer experience. Starting from getting your brand discovered through digital channels, to keeping customers engaged while they explore your products and services, to the stage where they are ready to transact - we chalk out this entire journey and design a digital strategy that maximizes your returns from marketing investments.
Marketing Technology Consulting
Marketing Technology is the backbone on which a robust digital marketing practice is built; more so, if your sales cycles are longer - which essentially means you need to better understand customers at an indivdual level and keep a close tab on their journey so that your technology can trigger course correction actions when needed. Our MarTech consulting engagements start with a detailed evaluation of your existing technology and processes to identify specific areas for improvement. Insights from our evaluation combined with your short-term & long-term goals helps us design a strategic marketing technology roadmap for you.
End to End Marketing Ops Setup
A non-technical (traditional) marketing team generally requires step-by-step guidelines for making use of modern marketing technology. A well defined process for sophisticated lead managment practices increases the chances of adoption by your team and greater return from digital technology investments. We help you setup complete marketing operations processes by defining roles and resposibilities for each stakeholder and entity. Our sales funnel framework traces customers' entire journey and helps you align your marketing team, sales functions and overall strategy for maximing conversion rates.
A disproportionate number of companies spend thousands of dollars in generating leads and then let those valuable leads leak from various points in sales funnels. If you don't have a sophisticated lead managmenet system in place, you are leaving money on table. As part of our lead management consulting, we help clients setup a full proof lead management system loaded with the most sophisticated lead scoring algorithms, lead nurturing routines and KPIs that truly reflect what's happening with leads and what corrective actions you are supposed to take for course corrections.
Want to differentiate on Marketing?
Every forward-thinking marketer is looking to embrace digital marketing technology.
You are operating at a distinct disadvantage against competitors if you don't have a digital transformation strategy in place.
Years of hands-on experience with the most popular marketing technolgoy platforms and tools.