Tag: drivingengagement

7 content marketing tools
MarTech

7 Content Marketing Tools you must have!

According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience…

Video Content
MarTech

Video Content & Marketing Automation – A match made in heaven!

Marketers have been using videos in their marketing campaigns to drive engagement, for years. According to a study by HubSpot, 81% of businesses use video as a marketing tool. Emails…