Tag: Email marketing

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Marketing Automation Success – Paper Style

In recent years, there has been an increase in the number of small-scale companies adopting marketing automation software. By using marketing automation, companies across industries are leveraging their marketing efforts…


4 ways to make your marketing automation less robotic

Dominic Cummins stated that “Businesses aren’t B2B or B2C, they’re Human to Human (H2H)” and nothing could be truer! Although marketing automation, artificial intelligence, machine learning etc are rapidly gaining…


How to use Marketing Automation to create a Conversion Funnel?

A conversion funnel refers to the path that your prospects take, ultimately resulting in a conversion. The percentage of prospects who convert into final customers is much smaller as compared…


How to use AI for Marketing Automation?

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…