In recent years, there has been an increase in the number of small-scale companies adopting marketing automation software. By using marketing automation, companies across industries are leveraging their marketing efforts…
Dominic Cummins stated that “Businesses aren’t B2B or B2C, they’re Human to Human (H2H)” and nothing could be truer! Although marketing automation, artificial intelligence, machine learning etc are rapidly gaining…
A conversion funnel refers to the path that your prospects take, ultimately resulting in a conversion. The percentage of prospects who convert into final customers is much smaller as compared…
