Tag: lead optimization

Marketing Automation

How to align sales and marketing via marketing automation?

The sales and marketing teams in an organization play a valuable role in contributing to the overall profit figures and productivity. Effective alignment of the sales and marketing departments is…


Marketing Automation and the art of boosting the rate of conversion

The never-ending argument of quality leads vis-à-vis the non-quality leads amid the growing trend of Marketing Automation has already begun. While the debate about quality and non-quality is just an...