Tag: marketing automation

MarTech

Marketing Automation and the art of boosting the rate of conversion

The never-ending argument of quality leads vis-à-vis the non-quality leads amid the growing trend of Marketing Automation has already begun. While the debate about quality and non-quality is just an...
MarTech

The benefits of Automation in paid search marketing

The benefits of Automation in paid search marketing Before we dwell deeper to understand the benefits of Automation in paid search marketing or otherwise known as Pay Per Click (PPC),...