Tag: marketing automation

Marketing Automation
MarTech

5 steps in selecting a B2B Marketing Automation Platform

Every organization has its own set of needs, goals and requirements which are completely unique from that of other organizations. Unique needs require unique solutions. This is especially true in…

Marketing Automation
MarTech

How to align sales and marketing via marketing automation?

The sales and marketing teams in an organization play a valuable role in contributing to the overall profit figures and productivity. Effective alignment of the sales and marketing departments is…

Retaining customers
MarTech

3 ways to retain your customers with marketing automation

Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…

MarTech

7 marketing automation strategies to boost profits

Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…

MarTech

5 brands that are succeeding with marketing automation

Implementing an effective marketing automation software in your organization can offer multiple benefits including lower costs, improved productivity and higher ROI. Once you have understood the entire scope of marketing…

Success of marketing automation
MarTech

6 important marketing automation metrics

Marketing automation is gradually being adopted by large, medium and small-scale organizations in different industries due to the myriad benefits it offers. Marketers use automation to perform daily, repetitive tasks…

Marketing Automation
MarTech

How can marketing automation help you save your time and money?

As discussed in our previous blogs, marketing automation has several important and useful features which can help in improving productivity and efficiency. Marketers synchronize marketing automation tools with the overall…

Features of marketing automation
MarTech

5 features of marketing automation

Marketing automation refers to the use of software and technology to automate all marketing campaigns and activities, with an end result of increased lead generation. Marketing automation software automates the…

MarTech

Marketing Automation and the art of boosting the rate of conversion

The never-ending argument of quality leads vis-à-vis the non-quality leads amid the growing trend of Marketing Automation has already begun. While the debate about quality and non-quality is just an...