Tag: marketing plan

Landing page
MarTech

3 ways to boost conversions on your landing pages

Companies require landing pages to highlight certain offerings and segment audience members into categories. The intent of a landing page is to get individuals to act upon a particular offer….

Email marketing automation campaign
MarTech

3 amazing Email Marketing Automation campaigns

According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…

MarTech

How to use AI for Marketing Automation?

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…

Chatbots and Marketing automation
MarTech

How to use chatbots and marketing automation to boost profits?

According to a study by Gartner, chatbots will power 85% of all customer service interactions by the year 2020. Companies integrate chatbots into their websites and social media pages to…

Marketing Automation
MarTech

5 steps in selecting a B2B Marketing Automation Platform

Every organization has its own set of needs, goals and requirements which are completely unique from that of other organizations. Unique needs require unique solutions. This is especially true in…

Marketing Automation
MarTech

How to align sales and marketing via marketing automation?

The sales and marketing teams in an organization play a valuable role in contributing to the overall profit figures and productivity. Effective alignment of the sales and marketing departments is…

Retaining customers
MarTech

3 ways to retain your customers with marketing automation

Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…

MarTech

7 marketing automation strategies to boost profits

Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…

MarTech

5 brands that are succeeding with marketing automation

Implementing an effective marketing automation software in your organization can offer multiple benefits including lower costs, improved productivity and higher ROI. Once you have understood the entire scope of marketing…