Tag: marketing strategy\

Strategy during coronavirus

Your Guide to an Evolving Marketing Strategy during Coronavirus

The COVID-19 pandemic has completely changed the world in a matter of weeks. With businesses shutting down and industries crashing, the world may be looking at a massive impending recession….

7 content marketing tools

7 Content Marketing Tools you must have!

According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience…


Top 10 Marketing Automation Platforms

What is marketing automation? In simple words, marketing automation refers to tools and platforms that automate repetitive, manual tasks and streamline your omnichannel marketing activities, thereby saving you both time…

Email marketing automation campaign

3 amazing Email Marketing Automation campaigns

According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…


How to use AI for Marketing Automation?

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…

Chatbots and Marketing automation

How to use chatbots and marketing automation to boost profits?

According to a study by Gartner, chatbots will power 85% of all customer service interactions by the year 2020. Companies integrate chatbots into their websites and social media pages to…

Retaining customers

3 ways to retain your customers with marketing automation

Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…


7 marketing automation strategies to boost profits

Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…


5 brands that are succeeding with marketing automation

Implementing an effective marketing automation software in your organization can offer multiple benefits including lower costs, improved productivity and higher ROI. Once you have understood the entire scope of marketing…

Success of marketing automation

6 important marketing automation metrics

Marketing automation is gradually being adopted by large, medium and small-scale organizations in different industries due to the myriad benefits it offers. Marketers use automation to perform daily, repetitive tasks…