Are you struggling to see the desired results from your social media marketing campaigns? Social media can be an excellent way to increase your brand’s visibility, connect with your target…
The COVID-19 pandemic has completely changed the world in a matter of weeks. With businesses shutting down and industries crashing, the world may be looking at a massive impending recession….
According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience…
What is marketing automation? In simple words, marketing automation refers to tools and platforms that automate repetitive, manual tasks and streamline your omnichannel marketing activities, thereby saving you both time…
According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…
This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…
According to a study by Gartner, chatbots will power 85% of all customer service interactions by the year 2020. Companies integrate chatbots into their websites and social media pages to…
Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…
Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…
