Tag: marketing

Content Marketing with Marketing Automation
MarTech

Make the most of Content Marketing with Marketing Automation

Every marketer worth his/her salt knows that content is king! Valuable and relevant content can engage and entice your customers in a way that nothing else can. Content marketing strategies…

Content marketing funnel
MarTech

How to build a content marketing funnel?

According to Lyfe Marketing, content marketing produces 3x the leads for 67% cost. Having an effective content marketing strategy can boost conversions by getting customers to come to you. While…

MarTech

How to use AI for Marketing Automation?

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…

Marketing Automation
MarTech

5 steps in selecting a B2B Marketing Automation Platform

Every organization has its own set of needs, goals and requirements which are completely unique from that of other organizations. Unique needs require unique solutions. This is especially true in…

Marketing Automation
MarTech

How to align sales and marketing via marketing automation?

The sales and marketing teams in an organization play a valuable role in contributing to the overall profit figures and productivity. Effective alignment of the sales and marketing departments is…

Retaining customers
MarTech

3 ways to retain your customers with marketing automation

Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…

MarTech

7 marketing automation strategies to boost profits

Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…

Success of marketing automation
MarTech

6 important marketing automation metrics

Marketing automation is gradually being adopted by large, medium and small-scale organizations in different industries due to the myriad benefits it offers. Marketers use automation to perform daily, repetitive tasks…

Marketing Automation
MarTech

How can marketing automation help you save your time and money?

As discussed in our previous blogs, marketing automation has several important and useful features which can help in improving productivity and efficiency. Marketers synchronize marketing automation tools with the overall…