Your Guide to an Evolving Marketing Strategy during Coronavirus

Strategy during coronavirus

The COVID-19 pandemic has completely changed the world in a matter of weeks. With businesses shutting down and industries crashing, the world may be looking at a massive impending recession. High-potential industries like the travel industry are incurring huge losses. However, as a marketer, you must keep your business afloat, irrespective of the external circumstances. This is the time to start working on your business and expand your operations and reach. The worldwide health crisis has resulted in the need for a new marketing strategy that is specifically designed to drive growth. Our experts are here with a few tips that can help you ensure profits during these difficult times:

Content Marketing

While your business might be incurring losses due to the coronavirus pandemic, it does not mean you need to stop your marketing activities. It’s important to continue with your content marketing activities. With the majority of people at home, your audience will be more interested in consuming interesting and relevant content in the form of blogs, articles, infographics and more. Content marketing is a long-term process and consistently posting relevant content during these difficult times will deliver positive results in the future. This is also a good time to venture into new topics that might interest your audience.  

Harness the power of social media

Companies across industries are innovating to ensure proper business management. During such time, social media marketing should be an essential part of your marketing strategy. With people living in lockdowns, social media is their only means of escape. Thus, this is a good time to place your brand before your target audience using social media platforms. However, make sure that your communication isn’t too sales-oriented. As a marketer, use social media to highlight the USPs and benefits of your brand. Additionally, if your brand is engaging in any form of social work related to coronavirus, make sure to promote the same using social media.

Alternative Channels

The COVID-19 pandemic has resulted in Governments ordering mandatory lockdowns. As a result of this, corporates are unable to host events, conferences and meetings. This has created an increasing demand for online video conferencing platforms like Zoom. As a marketer, you need to capitalize on this opportunity by integrating a marketing automation platform with video conferencing apps, to facilitate smooth execution of conference calls, even during the lockdown. In addition, with marketing automation, you can hold live webinars and podcasts, which are good alternatives for offline events. 

Long-term investments

Most businesses are facing losses and slow-down. While business owners might feel the need to cut down and save money, this is actually a good time to spend more. Long-term investment on essential tools and platforms is the need of the hour. The first step is to understand where exactly you’re losing your business and modify your marketing strategy accordingly. If you feel that you are not getting quality leads, you can invest in a marketing automation platform that can help you generate good leads. On the other hand, if you have a database of strong leads that aren’t converting, you can invest in lead nurturing tools.

Local SEO

This is the best time to amp up your local SEO strategies. Due to the coronavirus crisis, most people are unable to travel far. To fulfil their essential needs for groceries, food and medicines, people are searching for nearby open stores. This has boosted the importance of local SEO. Ensure that your website is optimized for “near me” searches and can be easily found by people in your geolocation. This is especially the case if your business provides essential services like food and medicines. In case your business is closed due to Government rules, you can still harness the power of local SEO with positive reviews. Positive reviews are an important part of local SEO as they can help in building reputation and ensuring proper business management. While Google My Business has suspended the submission and publication of online reviews, you can still push to get your reviews submitted once Google My Business resumes normal operations.
The coronavirus pandemic has caused worldwide mayhem and resulted in marketers modifying their entire marketing strategy. Holistic business management during these difficult times depends upon businesses rapidly transforming their business models and strategies to be more effective. Many companies are facing difficulties in facing these challenging circumstances and ultimately shutting down. At Telloquent Solutions, our experienced team can help you drive growth and revenues with our transformative strategies. Know more.

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