Did you know that the total number of active social media users worldwide is 4.2 billion? With such an expansive user base, it does not surprise us to know that a majority of businesses are spending a decent portion of their money on social media campaigns. Why? Because with the power of Social Media, brands not only stay relevant and connected with their target audience but can also get more sales. In today’s blog section, Telloquent, one of the trustworthy digital marketing agencies will tell you about 5 smart ways through which brands can utilize Social Media for business growth. Let’s read further to learn about those effective tips.
Do your homework
Yes, before planning your brand’s social media strategy, you need to ask yourself what you want from this powerful medium and what you need to do to achieve your marketing goals. An important thing to establish is who you are trying to reach. For instance, if your TA consists of teenagers and young adults, being active on Instagram would be more lucrative compared to
Facebook.
Post Frequently
In today’s world, being virtually present has become more important than being actually present. Your target audience should be constantly reminded of your social media presence so that they can reach you at all times. For that, you must do regular postings as the goal is to make people remember your brand to increase the chances of future sales and an enhanced brand reputation.
Add more visual content
Social Media thrives on visuals. Whether it’s Facebook, Instagram, or LinkedIn, visual content works everywhere. According to LinkedIn’s analysis, images typically result in a 2x higher comment rate, videos get 5x engagement whereas Live Videos get 24x more beating the former two! A few visual content examples to drive higher engagement – high-resolution photos, videos, infographics, memes, presentations, illustrations, screenshots, etc.
Engage a little more
The biggest advantage of social media is its ability to interact with your clients from all around the world in seconds. Merely creating social media profiles and posting regularly might not set the right tone of your brand, you have to be more interactive with your audience if you want them to create a positive impression of your business. Reply to comments, retweet, and add more interactive content (surveys or polls) to effectuate better social media engagement.
Never forget CTAs
Whether you want to redirect people to your website to view your products and services or want your customers to call you for a quote or simply want them to download an e-book, you have to let your social media posts do the talking. Include the right CTAs in all your social media posts to get the maximal benefit.
Being one of the best digital marketing companies in Bangalore, India, Telloquent has executed many powerful and successful social media campaigns for several renowned brands.
Want to be the next in line? Contact us today.