As per Forbes’ report, the average person spends around 7 hours consuming content every day. Modern brands understand the value of “Content” and hence deploy several Content Marketing techniques to reap maximal benefits. Here’s why Content Marketing is the ultimate game-changer for flourishing businesses.
- Marketers with A1 blogging efforts are 13 times more likely to see a positive ROI than their counterparts. (HubSpot)
- Content marketing strategies generate over 400% more leads per $1,000 within 36 months than paid search campaigns. (Oracle)
- 54% of consumers want to see more video content from a brand or business they admire. (HubSpot)
- 54% of decision-makers say they spend more than an hour every week to read and review thought-leadership content. (Edelman/LinkedIn 2021)
- 42% of marketers incorporate content automation. (Source: HubSpot)
- Organic search is the most popular medium for content distribution. (Source: SEMrush)
Content is the KING, indeed! Strategies associated with Content Marketing keep evolving and that’s why it’s a good idea to follow trends so that you can keep up with the times. In today’s blog, Telloquent will tell you about 5 Content Marketing Trends that are a pure rockstar this year. So, why wait? Let’s get a straight look at those trends!
Empathetic Content
The days of sales-oriented content are gone because now people want to read something that is actually written from their perspective. Once you understand someone’s pain points, you ensure to deliver solutions that actually “work” and are not fruitless. Content Marketers have finally understood the importance of relevant content that gives genuine value to the readers and hence are creating marketing copies by putting themselves in the reader’s shoes.
Live Streaming
Live Streams are an effective form of content that will surely shine even this year. It’s because people love the thrill that comes with watching LIVE instead of something that’s pre-recorded and hence more brands will include live content in their Content Marketing plan to enjoy real-time interactions with their TA (Target Audience).
Video Marketing
If a brand is unable to conduct regular live streams, it surely can incorporate well-made videos to spread the word. According to Think with Google, 6 out of 10 people like watching online videos compared to television. So, Video Marketing is definitely in vogue this year!! Would you be interested in knowing the nitty-gritty of Video Marketing? Presuming yes, here’s a blog by us to help you out – 6 Easy-Breezy Video Marketing Tips that work like magic
Hyper-personalization
Hyper-personalization will not only be an object of permanence in Content Marketing but would rather rule the entire marketing domain like a boss. Businesses and Marketers have finally realized that every customer is unique and hence a straightforward Content Marketing plan will not cut the mustard so the only thing that’s worthy of being served is “personalized content”.
Audio Content
Not every individual has the luxury to watch videos or live streams. That’s why Audio Content will find its due place in the field of Content Marketing. Some common forms of audio content that most brands will surely include would be podcasts, audiobooks, audio blogs, jingles, and audio advertisements.
In conclusion, no matter which above-mentioned CM trend you use, you’ll get the desired results only if you have a clear-cut marketing outline. Need help with ideating a foolproof marketing blueprint? Contact Telloquent, one of the best digital marketing agencies, to attract more revenues and ensure business transformation.