Imagine watching the LIVE telecast of the World Cup match versus the same being recorded to be watched later. Which telecast creates more thrill among the viewers? LIVE indeed! Live Streaming is an absolutely fruitful marketing technique that has gained greater momentum right after the onset of the pandemic. As per the infamous Digital Marketer, Entrepreneur, and Best-selling author who is none other than Neil Patel, 63% of people who fall between the 18-34 age group watch live streaming content regularly. Businesses of all sizes can benefit from LIVE Content. What makes Live Streaming the ultimate business transformer? Well, you’ll get to learn this in today’s blog of Telloquent. So, let’s not do any more ado and get straight towards valuable information.
Live Streaming – The Highlights
- The Live Streaming market is expected to be worth over $247 billion by 2027. (Source: Globe News Wire)
- Over 2.5 million people are watching Twitch (a popular live streaming platform) right now. (Source: Twitch Advertising Audience)
- 80% of consumers would rather watch live videos from a brand than read their blogs. (Source: Livestream)
- The emotional engagement rate for live content is 25% wherever 17% for on-demand viewing. (Source: Yahoo!)
- 64% of Twitch viewers will buy certain products as recommended by their favorite streamers. (Source: Twitch Advertising)
- Twitch is currently the biggest global live streaming platform with over 9.3 billion watch hours. (Source: StreamElements)
- Live stream advertisement views have grown to become 27% for long-form videos and 20% for short-form videos. (Source: Influencer Marketing Hub)
- 43% of viewers say compelling content is the primary motivator for live online viewing. (Source: Yahoo!)
Live Streaming – The Key Rewards
Create more Buzz
The amount of buzz created by a mere LIVE stream is way beyond anyone’s expectations. Live Content is raw aka unfiltered and that’s what makes them so special and buzzworthy. People love watching live streams of their preferred brands because they want to know what their favorite brand actually looks like.
Higher Good-quality Engagement Rate
Another fruit that Live Streaming bears is a higher engagement rate that too from the right set of audience. With live streams, you can connect with n number of people who are not only interested in your live content but also have an immense desire to connect and understand your brand.
Versatile Content Format
When it comes to finding Content for live streams, the sky is the limit. The viewers interested in your live streams are not looking for sophisticated and perfect videos as spontaneity is what makes Live Streaming a worthy affair. So, feel free to be imperfect and candid while you go LIVE!
Greater Brand Trust
When a brand regularly conducts Live Sessions, it automatically generates a level of trust among its TA (Target Audience). Live Streams make your brand look trustworthy, powerful, interactive, and interesting in front of everyone.
So, ready to go LIVE?
Running a business is tough indeed but marketing it is tougher! As one of the best digital marketing companies, Telloquent solves your marketing silos to foster higher brand awareness for greater business advancement with cost-efficiency. Wish to learn more? Simply connect with our team of adroit marketing professionals.