In the era of digital media’s dominance, people have found new sources of entertainment among which memes constitute an integral part. As per several trustworthy studies, 55% of people aged between 13–35 years send memes every week whereas 30% of the same age group send them every day. Did you know that an average millennial looks at 20-30 memes every day? Why does the young audience love memes so much? Well, because after a long tiring day at work or school, you desire something entertaining that makes you laugh so that you can forget about all your problems for a while. Memes are easy-to-consume content that people enjoy and love to share because of the sheer relatability these posts have in common with their daily lives. Brands understand this pretty well and are making memes a part of their Social Media Campaigns. Why? Simply for Brand Recognition! Whether it’s pawri ho rahi hai or rasode mein kaun tha or Shweta, your mic is on, popular brands like Zomato, Paytm, Oyo, Tinder, Netflix, and many more have made the most of these viral memes to tickle their respective target audiences.
Now, Telloquent, one of the well-established digital marketing agencies in India will tell you a few benefits you can expect after investing in Meme Marketing. So, let’s not do any further ado and quickly move forward to the pointers.
Easy Creation
One of the most easy-to-create content would be memes indeed. You do not have to be an IT expert to create memes. All you need is a creative team of content creators who are aware of trending memes and can ideate them to create an ideal image of your brand’s personality among your TA (target audience). Need some creative guidance? Contact Telloquent’s Content Creation Team!
Inexpensive
Creating memes does not cost a fortune by any means. In fact, it’s one of the cheapest marketing creatives when compared to other graphical posts. A word of advice would be to create original memes so that you do not have to face any lawsuit for copyright infringement.
Higher Engagement
Do we really need to explain this? Memes by far provide higher social media engagement than other traditional marketing posts. According to several studies, traditional marketing (on Facebook and Instagram) yields about 5% of engagement, whereas memes earn about 60% of the attention from the public. Additionally, CTRs in average marketing campaigns are near about 6%, while on the other hand, meme marketing receives roughly 14% CTRs.
Engage your audience with the power of Creative Content! Contact Telloquent, the infamous digital marketing services provider for a fruitful content roadmap that perfectly aligns with your social media marketing goals.