In Marketing, the only thing that matters is how relevant you are or portray yourself to be. Moment Marketing is a powerful and gainful marketing technique that has gained much-needed momentum in the past few years. In this type of marketing, brand marketers connect with their target audience via content inspired by the latest trends or events. The biggest example of a brand that has beautifully aced the game of Moment Marketing would be Amul, indeed! From Pawri Ho Rahi Hai to Ronaldo’s epic Coca-Cola moment to the historical event of Elon Musk acquiring the infamous microblogging platform, Twitter, there’s hardly any event that Amul has not included in its marketing framework.
Another brand that has taken maximal advantage of every significant moment is Zomato. Zomato never fails to impress us with its crisp and clever tweets. Just like Amul, Zomato’s team too knows how to capture every moment of importance in the upcoming marketing campaigns. Since Moment Marketing is indeed the highlight of the “moment”, Telloquent would like to share a few thoughts on how Moment Marketing can help in increasing the name and fame of your brand. So, if you wish to learn more on the subject, continue reading further.
Moment Marketing – The Key Gains
There’s a reason why celebrated brands, like Amul, Zomato, Netflix, Google, Nike, PayTm, McDonald’s, FeviKwik, and more consider Moment Marketing in the first place. The advantages are immense which we are about to discuss in this section.
Greater Engagement
If there’s one thing that Moment Marketing can guarantee, it is greater engagement for sure. Why? Because people care more about the latest stuff and want to be in the loop. When they see their favorite brands talking about the latest events then the audience’s urge to engage in those posts becomes more than it would be for regular posts published by the same brands.
Content Virality
Remember Choti Bachchi Ho Kya and Jhukega Nahi Main? The “Content” that comes out of Moment Marketing has a higher chance of going viral because such posts contain humor, wit, relatability, and a breath of freshness.
Economical
Moment Marketing is more about your efforts and time than money. All your content team has to do is keep up with the latest buzz-worthy events and create memorable and shareable content instead of allocating a budget on paid campaigns.
Profitability
Apart from keeping your brand’s presence alive, Moment Marketing also provides higher sales or conversions. It has been reported that brands who indulge actively in Moment Marketing earn more than their counterparts. When you create Content that’s loved by everyone, money automatically follows suit.
To sum up, Moment Marketing is indeed a worthy weapon to enhance a brand’s overall image. If you wish to experience customized digital marketing services then simply get in touch with Telloquent, your trustworthy Digital Mastermind!