The sales and marketing teams in an organization play a valuable role in contributing to the overall profit figures and productivity. Effective alignment of the sales and marketing departments is…
Account-based marketing is a strategic marketing approach which focuses on target accounts within a specific market, instead of trying to reach the largest number of prospective customers possible. By focusing…
Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…
Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…
