Did you know that 93.5% of global internet users have purchased products online? So, what does this data indicate? It indicates the sheer power of e-commerce or what we commonly called “online shopping”. Like any other business, e-commerce brands too can achieve sky-high success if they follow the right growth hacks. What traditional marketing can’t do, Digital Marketing surely can! With the power of Digital Media, you can fulfill the dream of making your business global in a shorter timeline, something impossible to achieve with non-digital marketing mediums. In today’s blog segment, Telloquent, one of the well-known digital marketing agencies in Bangalore, India will reveal 05 expert-approved growth hacking digital marketing tricks e-commerce brands can adopt for top-notch business advancement. So, continue reading below for knowledge enrichment.
Go for M-commerce Website Optimization
M-commerce is leading the arena of online shopping as there are more mobile users than tablet or laptop ones. Many popular e-commerce brands like Amazon, Flipkart, Myntra, etc understand that and have both apps and mobile-friendly websites so that users can receive a seamless and convenient shopping experience at any moment through all devices. Don’t have a responsive website? Talk to us!
Add more Personalized Content
People want to read, watch, and listen to content that adds value or relates to their lives. As per Demand Metric’s report, Content Marketing generates over three times as many leads as outbound marketing that too by cost reduction of 62%. One tip from Telloquent would be to not restrict yourself to lengthy blogs and articles, instead, experiment a little and have a variety of different forms of content for expanding your TA (target audience).
Embrace AR (Augmented Reality)
Augmented Reality is one of the leading trends in Digital Marketing and is been deployed by reputed brands like Sephora, Nike, Lenskart, Amazon, L’Oréal, etc. As per several findings, brands receive higher sales after the deployment of AR technology in addition to an enhanced brand reputation and customer retention.
Consider Influencer Marketing
Influencer Marketing is the new word-of-mouth marketing. Apart from being cost-effective, it also builds trust among the audience which is a driver of greater sales and revenues.
Be extra active on Social Media Platforms
If your TA comprises millennials and gen Z, you definitely need to exist more on popular social media channels. According to Forbes’s report, 97% of Gen Z consumers use social media to find their shopping inspiration. Well, now you know where to put your money on – Social Media Marketing.
Want your e-commerce brand to benefit from a lucrative digital marketing formula? Contact Telloquent, one of the eminent digital marketing companies in India to achieve your short-term as well as long-term business goals.