The situation that every copywriter can relate to is “writer’s block” indeed. We don’t blame them though as there comes a time when you do not have new information to impart but must create something worth reading for the sake of website traffic. In that case, what do we do? CONTENT REPURPOSING. Repurposing previous content is the best way to not only beat writer’s block but also keep the buzz intact. Your old content is no less than a goldmine or a fine wine that ages gracefully. If you have not familiarized yourself with the subtle art of Content Repurposing, allow Telloquent to explain the same in brief. Repurposing the previously written content aims at changing the format of the said content or the target audience.
For instance, suppose you have created a blog on “Benefits of Mangoes”, you can create an infographic by modifying the old content to be posted on social media platforms, like Facebook, Instagram, and Pinterest as people over there prefer visual content over textual ones. Doing so will save your time and effort as well as give your old content a chance to shine again!
In this blog segment, Telloquent would like to present how Content Repurposing is the ultimate secret sauce of marketing. So, no time for further ados as the benefits of Content Repurposing await your glance!
Easy Creation
Creating content from existing content is far easier than creating content from scratch. Your old content already contains valuable information (text, data, images, and other elements) that you have collected by burning the midnight oil so why not make better use of it instead of going through the pain of doing extensive research all over again?
Increased Organic Traffic
As we all know, SEO loves quality content, when you add new information on your published old blogs that are already doing well, you automatically invite more organic traffic to your website. Another reason to Repurpose the Purpose!
Greater Audience Base
Suppose you’ve written an enriched blog but unfortunately that didn’t get the response you expected. In that case, Content Repurposing helps a great deal. By repurposing the existing content, you allow it to reach more new people and eventually widen your audience base.
As it has now been established that Content Repurposing gives a new life to existing content, it would be interesting to know how you can execute the same with maximal excellence. Let Telloquent tell you that as well!
- Update old blogs with new data
- Create round-up posts
- Turn your blogs into videos
- Turn your blogs into infographics
- Turn your blogs into podcasts
- Turn your webinars into videos
- Turn your long blog posts into e-books
- Upload your PPTs on Slideshare
- Turn your blogs into user guides
- Turn your webinars into podcasts
Do you desire to transform the positioning of our brand? Telloquent is here to help! Let the best digital marketing company in Bangalore take care of all your marketing headaches. Want more details, connect with our team quickly.