Account-based marketing is a strategic marketing approach which focuses on target accounts within a specific market, instead of trying to reach the largest number of prospective customers possible. By focusing…
Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…
Proper implementation of a marketing automation strategy, that is aligned to your marketing goals and objectives can boost your sales and improve productivity. Companies with marketing automation generate 2x more…
Implementing an effective marketing automation software in your organization can offer multiple benefits including lower costs, improved productivity and higher ROI. Once you have understood the entire scope of marketing…
Marketing automation is gradually being adopted by large, medium and small-scale organizations in different industries due to the myriad benefits it offers. Marketers use automation to perform daily, repetitive tasks…
As discussed in our previous blogs, marketing automation has several important and useful features which can help in improving productivity and efficiency. Marketers synchronize marketing automation tools with the overall…
Marketing automation refers to the use of software and technology to automate all marketing campaigns and activities, with an end result of increased lead generation. Marketing automation software automates the…
