Account-based marketing is a B2B marketing strategy that is focused on creating marketing campaigns for certain target accounts within the audience segment. With account-based marketing, marketers can concentrate both marketing…
Marketing automation experts all over the world swear by Marketo as their favoured marketing automation platform! This is mainly due to the myriad advanced features that Marketo offers, which are…
Do you use Marketo to automate your business functions? Whether you’re a Marketo expert or a beginner, efficiently understanding and implementing Marketo can get confusing. The point of any marketing…
Account-based marketing is a strategic marketing approach which focuses on target accounts within a specific market, instead of trying to reach the largest number of prospective customers possible. By focusing…
Did you know that 80% of your future profits will come from just 20% of your existing customers? Moreover, the probability of selling to an existing customer is 60-70%! (smallbizztrends.com)…
