3 ways to boost conversions on your landing pages
Companies require landing pages to highlight certain offerings and segment audience members into categories. The intent of a landing page is to get individuals to act upon a particular offer….
What is mobile marketing automation and what are its benefits?
According to a survey conducted by Blue Corona, consumers spend more than 5 hours a day on their smartphone. In 2018, mobile ad spends worldwide amounted to $138.1 billion and…
Top 10 Marketing Automation Platforms
What is marketing automation? In simple words, marketing automation refers to tools and platforms that automate repetitive, manual tasks and streamline your omnichannel marketing activities, thereby saving you both time…
3 amazing Email Marketing Automation campaigns
According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…
How to use AI for Marketing Automation?
This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…
How to use chatbots and marketing automation to boost profits?
According to a study by Gartner, chatbots will power 85% of all customer service interactions by the year 2020. Companies integrate chatbots into their websites and social media pages to…
5 steps in selecting a B2B Marketing Automation Platform
Every organization has its own set of needs, goals and requirements which are completely unique from that of other organizations. Unique needs require unique solutions. This is especially true in…
How to align sales and marketing via marketing automation?
The sales and marketing teams in an organization play a valuable role in contributing to the overall profit figures and productivity. Effective alignment of the sales and marketing departments is…
How to use marketing automation for account-based marketing?
Account-based marketing is a strategic marketing approach which focuses on target accounts within a specific market, instead of trying to reach the largest number of prospective customers possible. By focusing…
