Tag: marketingtips

Content Marketing with Marketing Automation
MarTech

Make the most of Content Marketing with Marketing Automation

Every marketer worth his/her salt knows that content is king! Valuable and relevant content can engage and entice your customers in a way that nothing else can. Content marketing strategies…

MarTech

4 major trends in Marketing Automation

Expenditure on marketing automation tools is supposed to reach $25.1 billion dollars annually by 2023, according to Forrester “Marketing Automation Technology Forecast, 2017 to 2023 (Global)”. With this rapid rise in…

Content marketing funnel
MarTech

How to build a content marketing funnel?

According to Lyfe Marketing, content marketing produces 3x the leads for 67% cost. Having an effective content marketing strategy can boost conversions by getting customers to come to you. While…

Landing page
MarTech

3 ways to boost conversions on your landing pages

Companies require landing pages to highlight certain offerings and segment audience members into categories. The intent of a landing page is to get individuals to act upon a particular offer….

MarTech

What is mobile marketing automation and what are its benefits?

According to a survey conducted by Blue Corona, consumers spend more than 5 hours a day on their smartphone. In 2018, mobile ad spends worldwide amounted to $138.1 billion and…

MarTech

Top 10 Marketing Automation Platforms

What is marketing automation? In simple words, marketing automation refers to tools and platforms that automate repetitive, manual tasks and streamline your omnichannel marketing activities, thereby saving you both time…

Email marketing automation campaign
MarTech

3 amazing Email Marketing Automation campaigns

According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…

MarTech

How to use AI for Marketing Automation?

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…

Chatbots and Marketing automation
MarTech

How to use chatbots and marketing automation to boost profits?

According to a study by Gartner, chatbots will power 85% of all customer service interactions by the year 2020. Companies integrate chatbots into their websites and social media pages to…

Marketing Automation
MarTech

5 steps in selecting a B2B Marketing Automation Platform

Every organization has its own set of needs, goals and requirements which are completely unique from that of other organizations. Unique needs require unique solutions. This is especially true in…