5 Effective Lead Nurturing Tactics
Companies that do not have prospective leads are well on their way to failure. Leads that convert into sales are the end requirement of every marketing activity. The sales team…
What is eCommerce marketing automation and how is it helpful?
With rising competition, marketers are adopting different new-gen technologies to stay ahead of the competition. Marketing automation is one such technology that marketers are turning towards to increase their revenue…
Optimizing landing pages for long-term lead generation
Marketers and marketing automation experts know that well-designed landing pages can drive results and boost your revenue figures. Marketers who can strategically use landing pages can attract maximum web traffic….
10 best email marketing automation tools
Email marketing automation involves designing and sending personalized emails to prospective customers on a time-bound basis. With email marketing automation, marketers can send customized emails that are triggered by certain…
4 ways marketing automation benefits sales
Long-term growth and development of an organization is reliant upon the smooth functioning of all the internal departments. This is especially true with respect to the marketing and sales departments….
Marketing Automation Success: Panasonic
According to a Salesforce report, 67% of marketing leaders currently use a marketing automation platform. Marketing gurus have been quick in adopting this new marketing technology and implementing the same…
5 mistakes everyone makes with marketing automation!
While marketing automation has taken over the marketing world by storm, there are several organizations that are yet to adopt this technology. The main reason why even the most tech-savvy…
Kickstart your ABM efforts with Marketo account-based marketing!
Account-based marketing is a B2B marketing strategy that is focused on creating marketing campaigns for certain target accounts within the audience segment. With account-based marketing, marketers can concentrate both marketing…
Marketing Automation Success – Paper Style
In recent years, there has been an increase in the number of small-scale companies adopting marketing automation software. By using marketing automation, companies across industries are leveraging their marketing efforts…
