Inbound marketing can be defined as the type of marketing which pulls customers towards your business and services, by providing valuable experiences to them. It basically uses different types of…
Expenditure on marketing automation tools is supposed to reach $25.1 billion dollars annually by 2023, according to Forrester “Marketing Automation Technology Forecast, 2017 to 2023 (Global)”. With this rapid rise in…
According to Lyfe Marketing, content marketing produces 3x the leads for 67% cost. Having an effective content marketing strategy can boost conversions by getting customers to come to you. While…
Companies require landing pages to highlight certain offerings and segment audience members into categories. The intent of a landing page is to get individuals to act upon a particular offer….
According to a survey conducted by Blue Corona, consumers spend more than 5 hours a day on their smartphone. In 2018, mobile ad spends worldwide amounted to $138.1 billion and…
What is marketing automation? In simple words, marketing automation refers to tools and platforms that automate repetitive, manual tasks and streamline your omnichannel marketing activities, thereby saving you both time…
According to studies, automated emails get click rates 119% higher than broadcast emails. Sending monotonous, mass emails cannot make your customer engage with you, rather they will just end up…
This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According to a study conducted…
According to a study by Gartner, chatbots will power 85% of all customer service interactions by the year 2020. Companies integrate chatbots into their websites and social media pages to…
