In recent years, there has been an increase in the number of small-scale companies adopting marketing automation software. By using marketing automation, companies across industries are leveraging their marketing efforts…
Dominic Cummins stated that “Businesses aren’t B2B or B2C, they’re Human to Human (H2H)” and nothing could be truer! Although marketing automation, artificial intelligence, machine learning etc are rapidly gaining…
Marketing automation experts all over the world swear by Marketo as their favoured marketing automation platform! This is mainly due to the myriad advanced features that Marketo offers, which are…
According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience…
Marketing automation is one of the most revolutionary trends in the marketing world. Today, marketing automation software can be seen any and everywhere, including politics. The best example of this…
Do you use Marketo to automate your business functions? Whether you’re a Marketo expert or a beginner, efficiently understanding and implementing Marketo can get confusing. The point of any marketing…
A conversion funnel refers to the path that your prospects take, ultimately resulting in a conversion. The percentage of prospects who convert into final customers is much smaller as compared…
Marketers have been using videos in their marketing campaigns to drive engagement, for years. According to a study by HubSpot, 81% of businesses use video as a marketing tool. Emails…
Every marketer worth his/her salt knows that content is king! Valuable and relevant content can engage and entice your customers in a way that nothing else can. Content marketing strategies…
