The COVID-19 pandemic has completely changed the world in a matter of weeks. With businesses shutting down and industries crashing, the world may be looking at a massive impending recession….
While marketing automation has taken over the marketing world by storm, there are several organizations that are yet to adopt this technology. The main reason why even the most tech-savvy…
In recent years, there has been an increase in the number of small-scale companies adopting marketing automation software. By using marketing automation, companies across industries are leveraging their marketing efforts…
Dominic Cummins stated that “Businesses aren’t B2B or B2C, they’re Human to Human (H2H)” and nothing could be truer! Although marketing automation, artificial intelligence, machine learning etc are rapidly gaining…
Marketing automation experts all over the world swear by Marketo as their favoured marketing automation platform! This is mainly due to the myriad advanced features that Marketo offers, which are…
According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience…
Marketing automation is one of the most revolutionary trends in the marketing world. Today, marketing automation software can be seen any and everywhere, including politics. The best example of this…
Do you use Marketo to automate your business functions? Whether you’re a Marketo expert or a beginner, efficiently understanding and implementing Marketo can get confusing. The point of any marketing…
A conversion funnel refers to the path that your prospects take, ultimately resulting in a conversion. The percentage of prospects who convert into final customers is much smaller as compared…
